National launches an Australian-first-the National Visa Mini

The National Australia Bank today announced the launch of an Australian-first-the ‘National Visa Mini’. 

The National Visa Mini Card is nearly half the size of a standard credit card (a mere 40mm by 60mm).  It comes in a unique mirror-finish design with a choice of five colours, and its own accessories - a long strap, a phone hook, a safety clip and stylish opaque black card cover.

National Visa Mini also has an innovative cash back feature, which puts up to $10 each month straight back into the customer’s account.

General Manager Cards and Personal Loans at the National, Mr Andrew Maitland, said National Visa Mini was the latest in a line of product solutions from the National, including their recently launched flat monthly fee SMART accounts, which are designed for the young adult market.

"With its choice of colours and new size, the National Visa Mini Card appeals to the young at heart and style-conscious customer who also wants the benefits of up to $10 cash back automatically credited directly to their National Visa Mini account each month," he said.

"Young adults consider standard points-based rewards systems accumulate too slowly and are too complex and prefer cash back style rewards paid monthly and automatically.  Our market research has shown this simple cash back offer, crediting money directly into customers’ accounts, is very attractive to the young adult market.

"The smaller size of the card means that cardholders can now leave the house with their keys, the National Visa Mini Card and little else.  That’s the message of our advertising campaign - that you can ‘Wear it out’."

"We are providing customers with their own accessories - a long strap, a phone hook, a safety clip - to carry the card around with.  We are also providing a stylish opaque black card cover which helps with security and prevents card details being revealed to others," Mr Maitland said.

The National Visa Mini Card can be used at all swipe terminals (80 per cent of terminals).  It comes accompanied with a full size companion card for use in non-swipe terminals such as ATMs, dip terminals and manual imprinters. 

Customers who apply before 31 May 2005 will receive an annual card fee waiver for the first 12 months (saving $19).  For balance transfer amounts requested from non-National cards and store cards before this date, they can also enjoy a mini interest rate of 5.90%p.a. for up to 6 months.

For more information about the National Mini Visa customers can call the National’s Customer Contact Centre on 13 13 12 between 8am and 8pm EST, Monday to Friday or visit www.nab.com.au/visamini

Why go Mini?

Visa has already distributed nearly 22 million Visa Mini cards globally, with more than 11 million in circulation in the United States.

The National’s Visa Mini is the first mini credit card product to be launched in the Australian market. The product also includes a unique cash back feature from the National.

The National Visa Mini Card can be used at all swipe terminals (80 per cent of terminals).  It comes accompanied with a full size companion card for use in non-swipe terminals such as ATMs, dip terminals and manual imprinters.

For more information please contact:

Mikala Sabin
Corporate Affairs Manager
Consumer Banking Products and Services
National Australia Bank
Tel. (03) 8634 1572 or Mob. 0404 863 976
Email mikala_sabin@nab.com.au
 
National Visa Mini details