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Starting a business

The entrepreneur is a curious mix of inspiration and perspiration.

‘We were young but we had good ideas and lots of enthusiasm,’ said one very successful entrepreneur, Bill Gates, recently.

The entrepreneur is a curious mix of inspiration and perspiration a human paradox who brings order to ambiguity, chaos and uncertainty. A thinker who is also a doer, after all, innovation cannot stop at a good idea or else that is all it will ever be. A good idea needs a fire under it to get it over the line and into the marketplace. Not tomorrow, not next week but today! This is what sets entrepreneurs apart from dreamers.

A good entrepreneur also needs the ability to recognise how different variables can combine to create one product or solution. Consider Gutenberg’s invention of the movable-type printing press that combined the techniques of the wine press and the seat, two previously unrelated tools.

But not every idea has to have such a far reaching effects. Whatever your idea is, are you ready for the challenges that lie ahead?

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Any advice in this communication has been prepared without taking account of your objectives, financial situation or needs. Because of this you should, before acting on any advice in this communication consider whether it is appropriate to your objectives, financial situation and needs.