Access to current data about charitable giving in Australia is critical to help build successful fundraising campaigns. Created in partnership with Quantium, the NAB Charitable Giving Index is an insights report based on up to 2 million non-cash transactions per day, scaled up to replicate the broader economy. The index provides a state specific snapshot of giving across the Australian economy and can help you better understand your own audiences, target your core fundraising activities and identify new opportunities for growth.
Growth in charitable giving slowed to 4.9% over the year to August 2015, down from 7.8% one year earlier. Despite a slow down in the rate of overall charitable giving growth, average annual donation size increased by $9 to $346 per donor.
According to the Index, the causes and charities Australians are most passionate about are:
- humanitarian services charities (35% of all donations)
- health and disability charities (12% of all donations)
- charitable lotteries (12% of all donations)
- community service and children/family charities (11% of all donations)
- cancer charities (9% of all donations)
- animals and environment (8% of all donations)
- other charities (7% of all donations).
- medical research (6% of all donations)
Read the 2015 NAB Charitable giving report.