9 November 2012
NAB and Tiger Pistol have joined forces to create a simple and cost effective solution for businesses to trade online and promote their business through Facebook.
Sam Plowman, NAB’s Executive General Manager Direct Banking, said the new initiative of Facebook-for-business offered customers a functional, trusted and cost effective option to participate in the world of social commerce.
“Facebook is the busiest street in the world, so it makes sense for our customers to own a shop or promote their business there,” he said.
“There is a big opportunity for businesses to get involved with social commerce now, but some might worry that it’s too difficult. Our partnership with Tiger Pistol addresses those concerns. Tiger Pistol makes it easy – and our NAB secure payment systems make it safe.”
To set up an online store using Tiger Pistol takes about 30 mins and only costs $29.95 a month. Visit http://nab.tigerpistol.com and follow these simple steps:
- Link to your Facebook business page;
- Set up your banking details, shipping and Terms & Conditions;
- Select your online store layout;
- Apply the look and feel you want, upload the products you want to sell; and,
- Publish it.
Cindy Batchelor, NAB’s Executive General Manager Small Business, said businesses needed to be front and centre, so they could showcase their product or service in an otherwise very crowded space.
“Our small business customers are very busy. Many want to be online, but don’t have the time or resources to get it done. NAB’s partnership with Tiger Pistol puts online marketing and social commerce in the hands of small business people,” she said.
Tiger Pistol co-founder and CEO Steve Hibberd said he spoke to small and medium businesses daily and most have a Facebook page but are unsure how to best use it.
“We are excited to be partnering with NAB to make it easy for businesses to quickly generate real engagement and cash from a presence on Facebook,” he said.
To participate in the ongoing pilot and get your business on Facebook visit http://nab.tigerpistol.com and follow the step-by-step guide. Support is available through contacting Tiger Pistol for technology and NAB for small business needs.
For a limited time Facebook will give away a $50 advertising credit to customers who publish a store to Facebook through Tiger Pistol and NAB.
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