NAB charitable giving index shows Health & Disability charities are attracting the donor dollar

April 18 2013

National Australia Bank’s Charitable Giving Index shows the overall amount donated by Australians grew by 2.6% in the year to February 2013.

Charity sectors attracting more of the donor dollar in the past 12 months are in Health & Disability (up 10.5%), Medical Research & Services (up 7.9%) and Cancer (up 5.7%).

Humanitarian organisations are still attracting more than 30% of total donations, despite a 6.2% fall in donations over the past year.

NAB Group Chief Economist Alan Oster says, while we’re seeing overall growth in giving, it is slowing compared to previous years.

“The overall level of donations is growing above inflation but is down from the rapid growth level of 8.3% growth in 2012.

“The slow down is in line with the broader economic environment. We have seen lower levels of business and consumer confidence in the past year while economic conditions and consumption have been weaker so it is no surprise that the overall growth rate of donations has slowed.

“There also appears to have been a shift amongst consumers towards spending on services such as travel, health and entertainment and this may have come at the expense of other types of discretionary spending, including donations to charity.

“During the past year we have experienced fewer major global natural disasters which may have contributed to a shift away form humanitarian causes,” Mr. Oster said.

By location, residents in postcode 3909 (including suburbs Kalimna and Lakes Entrance) in Victoria and 2912 (Gungahlin) in the ACT were the most generous, both donating 0.30 per cent of their income to charity.

On the measure of total donations, residents in postcode 5081 in SA (covering suburbs including Vale Park and Gilberton) gave the most – donating an average of $248 per person. They were ahead of postcode 2071 (Killara) $198 and 2030 (Vaucluse) $195, both in NSW.

Only three postcodes, 5081 in SA and 2912 and 2602 (including Ainslie & Dickson) in the ACT, were in the top 10 for both total donations and donations as a percentage of income.

ACT was a stand out in the index with residents in the territory’s top 10 postcodes donating an average of 0.24% of their income, higher than in any state.

NAB General Manager Corporate Responsibility Paula Benson said the index provides key insights into the donating habits and preferences of the nation.

“We know a prosperous economy starts with prosperous communities. Charitable giving is just one way Australians can contribute to community organisations.

“We encourage people to continue to give what they can, either time or money, to support this important sector,” Ms Benson said.

The index shows that the two peak periods each year for donations are in June prior to the end of the financial year and in November, driven by the strength of the campaigns such as Movember.

The NAB Charitable Giving Index is a twice-yearly index which was launched in October last year.

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