Sponsorship Guidelines

NAB supports a variety of charitable initiatives, national sponsorships and community programs. The following sponsorship criteria outlines NAB's selection process.

NAB pursues sponsorship opportunities that clearly enhance the brand by:

  • helping achieve our objective to be the financial services provider that Australians trust to meet their needs
  • portraying the value that NAB adds to the customers experience
  • portraying NAB's Brand as one that:
    o recognises there's a lot more to financial decisions than money
    o seeks to be at the heart of customers' financial lives by providing insightful, relevant and practical information and assistance where required
    o provides a complete and world-leading financial solution for our customers, whatever stage in life they are at
  • supports our Life Events Marketing Program which is about exchanging knowledge so that we can build stronger relationships, better identify customer needs and provide the right financial solution to meet those needs

Organisations/activities which will not be considered for sponsorship by NAB include those that:

  • may be construed as discriminatory
  • could be detrimental to public health or safety
  • promote or encourage smoking, alcohol or any substance abuse

The following information is designed to help potential partners understand and tailor their proposal to NAB's requirements.

Mandatory Requirements

In order to be considered, sponsorship applicants must include the following details:

  • a list of the key values of your organisation
  • your target market/audience
  • how you plan to advertise and promote your event/program
  • confirmation that we will be the only financial services company associated with your organisation/event/program
  • a full list of your current or previous supporters (if any)
  • your contact details

General Criteria

The following questions are indicative of those NAB considers when evaluating sponsorship proposals:

  • Is there a full list of sponsorship benefits?
  • What are the dates and location of the sponsorship?
  • Is the activity one-off or annual?
  • Can our employees be involved, and if so how?
  • Is there any hospitality, entertainment or general involvement for our customers?
  • Is there any current or potential business the organisation does or can do with us?
  • Which media partners have been confirmed and what will be the media exposure?
  • Will there be national exposure for the activity?
  • Does the organisation/event compliment our existing sponsor partnerships?
  • What is the reach of the sponsorship - how many people see, attend or are involved?
  • What is the maximum number of sponsors who could be involved and what are the levels/hierarchy?
  • Has any research been undertaken to help define the target market and/or the acceptance of sponsors?
  • Can we leverage the partnership across other companies within the National Group?
  • What is the proposed cost of the proposal and any payment schedule?
  • How will the sponsorship be measured and reported to us?
  • What will the funds provided by NAB predominantly be used for?
  • How long has the organisation been in operation, what is its history and long-term goals?
  • How will the organisation manage the partnership? Will there be an account manager?

Submission Process

If you feel your proposal fits within NAB's guidelines and criteria, please submit your application online  or call 1800 706 265.

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