Coles Myer and National increase Fly Buys commitment - 01 July 2003
Tuesday, 1 July 2003
Coles Myer and the National Australia Bank today announced they had signed an agreement to revamp Australia's largest loyalty program, Fly Buys.
Joint venture partners in Loyalty Pacific Pty Ltd - the company that manages Fly Buys - the National and Coles Myer, announced an increased investment and a commitment to continue to evolve and enhance the Fly Buys program.
Coles Myer Emerging Businesses Managing Director, Jon Wood, said an enhanced Fly Buys was an important part of Coles Myer's program to provide a comprehensive offer for all its customers. "Since the announcement of the phasing out of shareholder discounts, Coles Myer has been working to provide value to all its customers such as the recently announced fuel initiative. An increased commitment to Fly Buys has always been part of this strategy".
"Fly Buys is Australia's largest loyalty program and we are moving now to put more value into the program for our customers," Mr Wood said.
"Together with our partners at the National we will be revamping the program to offer customers more points, better rewards and other benefits," he said.
"While we are not yet in a position to release details of the changes, they are being developed with one thing foremost in mind – the customer must be the winner."
Ms Fiona Wardlaw, General Manager, Cards Australia at the National, said that the National was pleased with the commitment to strengthen the Fly Buys program as it meant all Fly Buys members would benefit.
"Fly Buys is a very successful loyalty offering for the National's credit card business," Ms Wardlaw said.
"We intend to vastly improve Fly Buys so that it will become a much stronger loyalty program. Benefits and options for members will be greatly improved," she said.
"As partners in the Fly Buys program, the National and Coles Myer have a long-standing relationship and we are keen to work together to preserve and enhance this for the future."
Coles Myer and the National will release details of new benefits and features of the Fly Buys program over the next three months.
Fly Buys is Australia's largest loyalty program and one of the largest globally. Over 2 million households around the country actively collect Fly Buys points and over 7 million cards have been issued to members.
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