National Group Announces Cirque Du Soleil Sponsorship - 19 February 2004

Thursday, 19 February 2004

The National Australia Group today announced its official sponsorship of Cirque du Soleil's 2004 - 2005 Australian tour Quidam.

This is the first time the National Group has sponsored Cirque du Soleil in an event that is expected to attract almost one million people and that will visit almost every mainland state in the country.

The National's Executive General Manager, Financial Services Australia, Mr Ian MacDonald, said the National Group is delighted to be supporting Cirque du Soleil in one of its most innovative and exciting productions to date.

"The incredibly unique and innovative nature of Quidam will have a profound impact on those who see it.  We are delighted that we could help bring the show to Australia to enable Australians to experience the amazing skills of the performers and witness things they never thought possible.

"Quidam performers rely on excellent relationships to deliver their amazing acrobatic feats.  In the same way, within the National Group we rely on developing and sustaining excellent relationships with our customers, business and community partners," he said.

"Through our  partnership with Cirque du Soleil, we will also be able to provide our customers and staff with unique opportunities to experience the Quidam performance, whether they are customers of the banking business or MLC, the wealth management division of the National," Mr MacDonald said.          

Commenting on the sponsorship, Mario D'Amico, Cirque du Soleil's Global Vice President, Marketing said, "We are delighted that the National Group has joined us for the Quidam tour. 

"To have the endorsement of one of the world's leading financial services organisations adds a new dimension to the tour and will enable more people to experience a Cirque du Soleil performance," he said.

The National Group is also undertaking a community engagement program to provide people, who would not normally have the opportunity, the ability to attend a performance of Quidam. 

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