2 August 2012
In response to feedback from customers National Australia Bank (NAB) has today announced it will launch a new mobile banking app for Windows Phone devices.
In the past 6 months NAB has received over 50 comments from community members on social media asking for the same ease and convenience of NAB’s Android and iPhone apps to be available on Windows Phone devices.
Chris Smith, NAB’s General Manager - Digital, said “we take customer feedback seriously and have really listened when developing this app. We haven’t stopped at simply developing an app - we went one step further and partnered with Microsoft to deliver a market leading banking service for Windows Phone users”.
Some of the comments on social media include:
“Definitely would like to see a NAB app. I have been using that site for a while now. Its good but frankly an app would be such a better experience.”
“@NAB any chance of a windows phone version of your app soon?”
“Hey Social Media Team, any sign of a Windows Phone Internet Banking App on the horizon?”
“@NAB please can you write a wp7 app?”
NAB uses social media to listen to customer feedback, provide help and advice, and offer customer support. Windows Phone users have taken to social media to provide their feedback and NAB has listened - today delivering an app that is specifically designed to take advantage of the unique opportunities presented by the Windows Phone operating system, delivering a range of features that provide a customer experience that is fast, easy, and seamless.
The NAB app, developed in-house, is the first in the international market to offer the convenience of passcode login access to mobile internet banking for Windows Phone devices. Customers using this feature on NAB banking apps on iPhone and Android devices have already saved customers over 50,000 hours since March 2012, and now Windows Phone users will also benefit from the time savings.
In addition to passcode login access, the app has been built using panoramas and utilises Live Tiles – a feature exclusive to the Windows Phone platform – with the ability to pin elements like the current foreign exchange rates to the Start Screen.
Chris Smith said “NAB supports customer choice, whether it be when buying a mobile phone or doing their banking. It's not about disruption for the sake of it and using technology because it's there, our focus is on providing leading online banking capabilities and tools that help our customers better manage their money.”
“With 900,000 internet banking log ins on average occurring everyday and 1 in 3 of these done on a mobile device - mobile is NAB's fastest growing channel.
We’ve seen a 270% growth in mobile internet banking usage over the past 12 months and our new app is just the next step in making banking easier - anywhere, anytime, on any device” he said.
The Windows Phone NAB mobile banking app will be available free to customers1 from the Windows Phone marketplace on August 8.
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1. Internet data or download charges may apply