JAMES DUNWOODY: We are developing a virtual reality experience that we're gonna take to the AWS Conference in November in Las Vegas. At this conference, we're going to be showing some of the digital transformation technologies that NAB is using. CASSANDRA DOWNS: It's basically a climbing a mountain scene, so, you've got a base camp that you start at and then you move up the mountain, which is representative of NAB's progress to date, and what they've currently migrated to AWS and other cloud services, and then, at the end of the experience, you're shown the new challenges that NAB faces. RAM KANAGARATNAM: So, what we are developing is actually to showcase NAB's virtual reality capabilities, so we are developing an experience where you as a user get to put on a virtual reality headset and you are transformed to a different world where you get to play with AWS goodies. JAMES DUNWOODY: One of the scenes I'm working on is a wall face. This wall face is going to have climbing equipment and a rope and the point of this scene is to educate people into some of the AWS services through the metaphor of climbing up this rope. RORY CLARE: The technologies that we're using to make this experience are Unreal Engine 4, which is typically a game engine, one of the industry standard engines. Our deployment platform is the Oculus Go, which is a mobile-based virtual reality headset. JAMES DUNWOODY: I think virtual reality is a great way for us to experience places where the person isn't actually able to visit, so it's useful for all of our remote workers, or staff who work in different areas of the country. RORY CLARE: Anything in virtual reality gets me super excited to come into work. I love building virtual worlds, especially if they have a coherent narrative of some description. RAM KANAGARATNAM: I enjoy working with all these talented people. You know, ideating every day, brainstorming, implementing different things, learning from new people. CASSANDRA DOWNS: This is quite different to my regular work. I basically work in a 2D space every day. So, working in a 3D, 360, immersive environment is crazy and really awesome. VOICEOVER: NAB - more than money.