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Using social media to grow a general practice

A growing number of general practitioners are using social media to attract new patients and secure their loyalty. Helena Athans from NAB Digital and David Bacon from the Healthy Thinking Group discuss the potential benefits and how to make the most of them.

Big data heats up the health sector

A commitment to big data is helping the NSW Ministry of Health not only save costs but save lives, from identifying patterns early to ultimately reducing the number of people who end up in the emergency department.

Physio industry builds social media muscle

The peak representative body for Australia’s physiotherapists is using social media as a valuable tool to engage and benefit its members, but also to boost awareness of the profession and its role in the community.

Marketing-savvy physio brings flexible thinking and fresh energy to aged care

Nick Heywood-Smith and his wife Nikki explain how they built Wellness and Lifestyles Australia into a one-stop shop for allied health services

Articles 4 to 7

How VHA is using Twitter to build its profile

The Victorian Healthcare Association (VHA) explains how it’s using Twitter to interact with members and influencers in its sphere.

Healthy benefits from new domain names

A host of new domain name extensions are providing health practitioners with new branding and search marketing opportunities, as well as creating a level of trust and credibility for the overall sector.

Building sustainable relationships for care in the home

There’s a growing need for in-home care services and we are seeing more private operators come into the sector. Caroline Ucherek and Sheree Gover from CJU Medical Marketing share their tips for driving business growth by building relationships with clients, their families and referrers.

Aussie vet brand retrains a tough audience to be positive on social media

Vet4Pets has created a community-centric social media strategy, tapping into its strong ties with the local area as well as bringing the brand’s motto, ‘Family Vets for Family Pets’, to life. Vets4Pets Business Manager Carole Benassy shares her top tips for using social media.

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NAB & Xero

Manage your bank feeds online with Xero and NAB Internet Banking.

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An all-in-one EFTPOS payment and claiming solution, HICAPS is an integral part of NAB Health. HICAPS helps make Medicare administration easier to manage in your practice.

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