Strategic property acquisition to provide economic stability through environmental diversity has allowed CC Cooper & Co to grow to 820,000 hectares of agricultural and pastoral land across three states. Further stability comes via having diverse income streams from grain, hay and livestock, which minimises the impact of pricing fluctuations in individual commodities.
The family has always invested in property development to improve productivity and resilience in times of drought. In the case of the redevelopment of Madura Plains Station, this has seen $7 million invested, including over 1,000 kilometres of both fencing and pipelines to distribute high-quality stock water to all parts of the 712,000-hectare sheep station on the Nullarbor. A 12,000 head feedlot has also been installed to improve the management of stock through shearing and trucking. Whenever challenges have been faced, the Coopers have aimed to invest in permanent solutions to future-proof against a recurrence of the problem.
The use of technology has greatly improved stock and water management efficiency. Telemetry monitors water systems across all properties, while electronic ID and auto-drafting technology allow for full data recording on individual animals.