Succession planning: Keeping your assets in the family

Understand the expected challenges

Family succession can be tough because it’s personal. There might be strong emotions and conflicting expectations to take into account. In addition, as families gain new generations and grow ever larger, it can be harder to cater to everyone’s needs and expectations. So how can you meet the challenge of passing on your assets, so that both your family and your business thrive?

1. Understand the number 1 reason for failure

One third of family businesses have not addressed succession planning. But, according to US authors Roy Williams & Vic Preisser, opens in new window, no less than 70 per cent of succession failures are down to just one thing – a lack of preparation.

The sooner you start planning your exit, the smoother your succession process is likely to be. Put it off and you could find that the people you’ve earmarked for critical roles don’t want the job after all. Or, if it’s left to chance, there may be no-one with the appropriate experience and business skills.

Then there’s the risk that unforeseen events could force you out of your business sooner than anticipated. Without a plan in place, your family could struggle to agree on who will own and manage the business and whether or not it should be sold. This can often lead to unnecessary conflict.

2. Recognise conflict is a killer

Communication is fundamental to succession planning, and that means discussing your intentions with everyone involved.

Some family meetings are entirely amicable. Others are less so, and if emotions run high, then you risk setbacks ranging from minor disagreements to walk-outs. As with any business meeting, conflict holds up proceedings, prevents agreement and calls the value of future meetings into question. And, according to future leaders who responded to KPMG’s survey, the number one cause of family conflict is poor communication style.

So spend time considering communication itself. There are ways to help a conversation run smoothly, such as setting out ground rules, opens in new window, giving everyone an opportunity to speak and encouraging full participation. But this isn’t always enough. You know your own family and if you think there’s a chance emotions will spill over, you might consider bringing in an impartial outsider. A business adviser experienced in the field should be able to identify different communication styles and build opportunities to connect, so you can all work as one towards your goals.

3. Embrace good governance for success

If communication is the first part of succession planning, then governance is the second.

A sound governance structure can support your business exit strategy or transition to retirement by setting out how decisions will be made. It can also encourage transparency, stability and family unity, and help preserve the family heritage over the long term.

A family agreement, also known as a constitution or charter, can take the vision, values and objectives of the family into account. It establishes rules for succession planning, communication and conflict resolution. It also clarifies the roles that various family members are expected to play and could also include your intentions for the future. For example, that you would like the family business to remain within the family for the benefit of multiple generations.

Most governance structures are implemented through a structural governing body. This could take the form of regular meetings attended by all members of the family. It could also be a representative family council – a decision-making committee of three and five members.

Some family businesses create a board of directors, and while it’s common for all of the directors to be family members, one or two trusted ‘outsiders’ such as an accountant or solicitor can help provide an impartial view. Others appoint an advisory board, opens in new window of independent experts who can expand their networks and provide ongoing professional advice. A board with independent directors, opens in new window can also exist in parallel with a family agreement, to help keep family and business matters completely separate.

Consider adding another expert

Whichever structure you choose, when you’re developing your transition to retirement strategy, you may want to include a dedicated wealth adviser in your team. This should be someone who can collaborate with your accountants and lawyers to help establish peace of mind for your family and, hopefully, financial security for generations to come.