Graduate careers in Group Marketing

Our Group Marketing team brings the NAB brand to life through creativity, media excellence, insight and innovation, shaping how Australians see, feel and experience our brand today and into the future.

We apply world‑class creative and media excellence to accelerate brand‑led growth. By harnessing bold ideas, modern storytelling, sophisticated media strategies and emerging technologies, including data‑driven personalisation and GenAI‑enhanced creativity, we deliver work that is both distinctive and high‑performing.

We work with teams across product, digital, analytics and the frontline, as well as our creative, media and specialist agency partners, to bring integrated marketing to life across channels.

This includes major campaigns, always‑on communications, content, and selective partnership activations such as AFL, which help us tap into cultural moments and extend the reach of our brand. These collaborations ensure our creative, media and technology work comes together cohesively to deliver impactful, relevant and commercially successful outcomes.

What we look for in a Group Marketing graduate

We’re looking for curious, ambitious graduates who are energised by creativity, innovation, customer insight and technology. You’ll thrive here if you enjoy solving problems, experimenting with new ideas, working collaboratively, and shaping experiences that matter for customers.

Our Group Marketing roles are based in Melbourne.

Graduates for this stream love problem solving and need to meet the degree requirements in one or more of the following fields:

• Business
• Marketing
• Communications
• Advertising
• Media
• Commerce

The work you’ll do in Group Marketing

As a graduate, you’ll grow into a strategic, well‑rounded marketer with strengths in creativity, media, strategic thinking and delivery excellence. You'll gain exposure to work that shapes today’s campaigns and influences tomorrow’s ideas.

You will:

• Work on real campaigns from briefing through to launch and optimisation
• Strengthen your creative capability, from ideation to content development
• Learn how to use sophisticated media strategies to drive measurable growth
• Use data and insights to improve performance and personalise customer experiences
• Support major sponsorship programs, contributing to customer activations, partner collaborations and integrated content
• Experiment with GenAI‑powered tools to accelerate content, design and problem‑solving
• Partner with leading creative, media, content and research agencies
• Contribute to cross‑functional squads and agile delivery environments
• Build relationships across the business and learn from experienced marketing specialists

You will graduate from the program with a strong foundation in the capabilities that define a modern marketer.

Creative excellence

• Crafting compelling ideas and stories
• Developing content across channels and formats
• Using GenAI to supercharge ideation, design and delivery

Media excellence

• Understanding how paid, owned and earned channels work together
• Applying media planning, targeting and optimisation principles
• Using measurement frameworks to improve effectiveness

Brand, strategy and insight

• Turning insights into strategic direction
• Translating cultural and consumer trends into marketing opportunities
• The ability to craft and tell a story based on the customer voice and in commercial terms to drive buy in with business stakeholders

Sponsorship and activations

• Designing and delivering engaging customer activations
• Understanding how partnerships shape brand meaning
• Leveraging sponsorship assets across creative, media and digital channels
• Working with major sporting, cultural and community partners

Customer experience and design

• Working with teams on research, prototyping and journey mapping
• Applying human‑centred design approaches to improve end‑to‑end experiences

Agency and stakeholder collaboration

• Writing strong briefs
• Building productive partnerships with agency teams
• Understanding how creative, media and digital specialists contribute to great work

Where a career in the Group Marketing can take you

As a graduate, you’ll have the opportunity post program to transition to the Group Marketing team and build a career within:

• Creative development
• Content and social
• Campaign delivery
• Brand strategy
• Media and performance
• Sponsorships and partnerships
• Agency management

You’ll be joining one of the country’s leading capability‑driven marketing teams. A place where bold, distinctive thinking fuels creativity, where innovation is always advancing, and where data and insight elevate everything we deliver. Here, you’ll help shape the future of a brand millions of Australians rely on.