In a session at Xerocon Melbourne, three panellists – Carolyn Stebbing, Little Village Creative Director, Sam Powell, Switched On Media Business Director, and Louisa Claire, Brands Meet Blog Director – shared their insights for making the most of online marketing opportunities in a session titled 'Defining your digital world'.
Tweaking your website to improve its Google ranking is known as Search Engine Optimisation (SEO). There’s nothing underhand about it; Google encourages businesses to optimise their websites, so they’re easier for the search engine to scan, index and rank.
Good SEO optimisation is one of the most cost-effective ways to bring in new customers and should be one of your biggest considerations when you’re planning or redesigning your website, Stebbing says.
“For starters, your website must be mobile-friendly, it needs to look great and work well on handheld devices as well on a desktop computer,” she says.
“Australians now spend more than half of their online time on a tablet or smartphone, so when they’re searching for your product or service, there’s a good chance they’re using a mobile device."
Google penalises sites that don't work well on a mobile device, so you need to optimise your site to be mobile-friendly to rank highly in search results.
If you want to ensure your website’s SEO is effective, we’ve collaborated with ReachLocal, a digital marketing agency, to offer NAB small and medium business banking customers a free Digital Health Check. This report will provide information on your SEO, social media, reputation and more.