Mt Nathan winerys

mt nathan winerys, exporting success

When it came to the success of his business and the key differentiator behind his continued growth, Peter Gibson from Mt Nathan Winery puts it down to producing a product specific to his target market that no one "in the world can match".

Peter speaks about the payment side of the business being 'crucial' to his success and the switch to UnionPay being important to growth as it allowed him to cater to his unique customer's needs. He explains, "we went from 100% Aussie tourists to now 90% of tourists coming from Asia". Adopting UnionPay made it easier for his customers to order wine through methods familiar to them and in turn provided him with access to a lucrative online market 270 million strong and growing.

Peter has high praise for NAB and says "the relationship with NAB is first class because they understand where we are heading, they understand the Chinese market". He says that continued support is important for future success as his winery experiences unprecedented growth. Only a few years ago he says his business was shipping half a container a year and now it’s shipping at least one container a month.

Diversification and expanding into Asia

This farmer grows businesses everywhere - including China. See how his NAB Agribusiness Banker helped him follow his dreams.

Expanding locally

This Burleigh Heads businessman gets a kick out of expanding. Here he shares some of his secrets.

How to start exporting

Looking to export? The rewards can be great if you do it right. Here’s our best tips to get you started.

Expanding into Asia

Thinking about expanding into Asia? Find out how we can help with the payments and banking side.

Let's talk

We’re ready to help your business

Have us call you
Call 13 10 12

Mon-Fri 8am - 8pm (AEST/AEDT)
Sat-Sun 9am - 6pm (AEST/AEDT)

Talk to an expert