How did a little maternity wear start-up from Victoria grow into an international business?
“As entrepreneurs we are a rare breed. We innovate, we motivate, we create. We have crazy ideas that go through our heads. We can even frustrate the more sane people around us.” Sue Ismiel built her Nad’s beauty business from the ground up to become a global success story – and is very proud that her business is “the only one in Australia to have ‘& daughters’ at the end of our name”. Here she shares lessons learned and advice for others bold enough to try their hand at the world of entrepreneurism.