Experienced executive Alexandra Campbell joins NAB Private Wealth and JBWere as Chief Investment Officer

09 December 2025
Company Announcements

• Key leadership position with new remit across all of NAB Private Wealth, including JBWere 

• Strong year-on-year growth across NAB Private Wealth, with increases across funds under management, household lending and deposits

• Integrated and unique Private Wealth offering includes private bankers, wealth advisors, investment specialists, and nabtrade platform

NAB Private Wealth has strengthened its leadership team with the appointment of experienced investment executive, Alexandra Campbell, as its new Chief Investment Officer.

Ms Campbell will lead NAB Private Wealth’s, including JBWere, investment strategy across all asset classes, covering all aspects of strategic and tactical asset allocation, portfolio construction and manager selection.  

 JBWere funds under management increased 15% to almost $50 billion in the past year. The wealth manager also recently announced clients would gain new customised insights about the risk and return characteristics of their investment portfolios aligned to their goals through a new offering with global asset manager BlackRock.  

“Alexandra has a deep understanding of investment strategy and client objectives, and a proven record of delivering investment outcomes," Mr Saadie said.

“Her leadership will be integral as we enhance the breadth and sophistication of our private wealth offering. The appointment reinforces our commitment to outstanding client outcomes through a unique integrated private wealth and banking platform.”

Ms Campbell said it was a privilege to join NAB Private Wealth.

“JBWere has a long and respected history of partnering with clients to build wealth across generations,” she said. It is exciting to have the opportunity to lead the investment strategy for Australia’s oldest and largest advisory firm and support all Private Wealth clients more broadly.

“A disciplined, long-term approach to asset allocation, complemented by tactical opportunities while managing risk, is central in achieving the investment objectives of clients. I am looking forward to delivering client outcomes with this approach.”

Ms Campbell will start her new role in 2026.