Insights to help shape your business vision

Your business plan

View accurate market and competitor figures and factor them into your business plan.

Your business location

See population trends, industry performance figures and more to help choose where to set up shop.

Your customers

Get to know who your potential customers are and how to meet their needs.

Market research made easy

Industry performance

How is your industry performing locally? Understand your competition and see local economic figures.

Demographics breakdown

Who are your potential customers? Analyse local demographics such as employment.

Location comparisons

Where is best to set up your business? Compare up to three locations side by side and see how they stack up.

NAB Financial Snapshot – your cash flow forecast tool

Build a simple estimate of some key financial details for your first year of business.

Business Moments

Here you'll find info, tools, articles, tips and calculators to start-up, manage cash flow, expand and finance your business goals.

Business accounts

Manage your investment cash flow (including SMSF) and earn interest on your balance.

Have any questions?

How can I use this data?

The data shown provides information on local industry performance as well as indicative market and competitor information.

If you’re thinking about starting a new business, NAB Business Explorer provides you with industry and local market insights that can help you make more informed decisions.

Where does this data come from?

The data displayed is from a number of sources including the Australian Bureau of Statistics (ABS)1, the Australian Taxation Office (ATO)2 and CoreLogic3.

How current is this data?

This depends on the type of data. For further details, please see each individual data source listed in the important information section below.

Important information

NAB Business Explorer provides indicative guidance only and isn’t a comprehensive business planning tool and we recommend that you obtain appropriate accounting, tax, legal and other professional advice when making decisions about establishing and running your business. Subject to any terms implied by law and which cannot be excluded, the NAB Group shall not be liable for any loss or damage (whether direct or indirect) suffered if you choose to use or rely on the information provided in NAB Business Explorer.

Some figures in the estimates produced are presented on a rounded basis to the nearest whole dollar or percentage and, in some instances, may not add due to rounding. Calculations are based on pre-rounded figures.

NAB does not accept responsibility for the accuracy or completeness of the data in this report whether as a result of new information, future events or otherwise, or responsibility to update or revise any data to reflect any change in the events, conditions or circumstances on which a report is based.

Any links to third party websites are provided for your information only. By providing a link, we’re not endorsing or recommending any products, services or information on a third party website. Also, inclusion of a link to a third party website does not mean that NAB Financial Snapshot or NAB’s products or services are endorsed by the publisher of that third party website.

© National Australia Bank Limited ABN 12 004 044 937 AFSL and Australian Credit Licence 230686.

1Information from the Australian Bureau of Statistics was sourced from:

Australian Bureau of Statistics 2017, Data by Region - Population and People, LGA, 2011 to 2016, data cube: Excel spreadsheet, cat. no. 1410.2, published 21 September 2017

Australian Bureau of Statistics 2017, Data by Region - Income (including Government Allowances), Education and Employment, LGA, 2011 to 2016, data cube: Excel spreadsheet, cat. no. 1410.6, published 21 September 2017

Australian Bureau of Statistics 2016, Dataset: 2016 Census - Employment, Income and Education (October, 2017), TableBuilder. Findings based on use of ABS TableBuilder data.

2Information from the Australian Tax Office was sourced from:

Australian Taxation Office, Australia, Selected items by taxable status, state/territory and postcode, 2015–16 income year, Sourced on 7 May 2018

Australian Taxation Office, Australia, Median and average taxable income by state/territory and postcode, 2015–16 income year, Sourced on 7 May 2018

3The CoreLogic Data provided in this publication is of a general nature and should not be construed as specific advice or relied upon in lieu of appropriate professional advice.

While CoreLogic uses commercially reasonable efforts to ensure the CoreLogic Data is current, CoreLogic does not warrant the accuracy, currency or completeness of the CoreLogic Data and to the full extent permitted by law excludes all loss or damage howsoever arising (including through negligence) in connection with the CoreLogic Data.

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