3. Open up your website
There are a surprisingly large number of small businesses that don’t have a website, or if they do, it is stale and out-of-date. Your website is usually your customer’s first interaction with your business, so make sure it represents you properly.Your website should be engaging, easy to navigate, and should keep visitors up to date with what’s going on in your business. Make sure your message is clear and simple (no one wants to read pages and pages worth of text), and if that means getting some help with copywriting – it will be money well spent.Make sure your website is also optimised so that search engines like Google and Bing can find you easily. Make your content discovery and viral sharing easy with tools like SEO plugin kits, easy social media buttons and basic analytic tools. If you want to take it a step further, targeted search engine advertising can be a great driver of traffic.
4. Be social
Having a social media presence isn’t optional anymore – it’s a basic tool for all businesses. Whether it’s Facebook, Twitter, Instagram or a blog, it’s a fantastic (free) tool to build your network and share product information.You can also use social network management apps like Hootsuite and Tweetdeck to schedule your messages, to make management easy. Integrating with Google Analytics, you’ll be able to see what resonates, and make adjustments in real-time.The trick with social media is to be authentic and to keep your audience at the heart of your message. The golden rule? Why would they care and why would they share? Make sure everything you post adds some type of value to your customers and prospects.
5. Embrace an expert
Who are the influential thought leaders in your industry? And what are the hot topics that are making people tick? Actively reach out to these individuals (perhaps they are bloggers, journalists or social media influencers) with topical, relevant information that relates to your business.With interesting insights at hand, they can review your product or service.. You can always add a sweetener to the deal, like a special offer for their readers. Follow up the review by sharing their content across your social media channels for extra credibility.
6. Use existing networks
When it comes to marketing your business, you don’t have to go it alone. There are a huge number of Australian platforms and initiatives available for small business owners to promote their businesses to eager customers. An example is American Express’ annual Shop Small initiative, where we rally communities and encourage the nation to shop at local businesses that are at the heart of our communities. With the ability to promote your business to American Express Card Members, you’ll be among some of the most forward-thinking small businesses in the country.